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  • May 06, 2020 1:36 PM | Kirsten Lovett (Administrator)

    We are excited to announce RainDance 2020 Web Briefings, a series of virtual educational programs produced by LSSO and our partners. Please join us online and we look forward to seeing everyone at RainDance 2021.

    May 20, 2020

    1:30 pm EDT

    Identifying Business Indicators that Lead to Legal Work

    The rapid and drastic changes in the business landscape have law firms scrambling to figure out which practices are most relevant and aligning resources accordingly.

    Join your LSSO peers for a virtual workshop focused on tracking the path of business indicators to legal issues and using this client intelligence to drive your business development and marketing efforts.

    Learn more and register here


    Stacy Zinken, Senior Director of Client Success, Manzama

    Kristie Robertson, Director of Intelligence Services, Manzama

    May 27, 2020

    1:30 pm EDT

    ABM in the Era of COVID-19: Strategies to Consider

    During these trying and uncertain times, it's especially important to consider collaboration and innovation within your firm. While we are certainly not suggesting a marketing revamp, now is the perfect time to thoughtfully implement changes to your approach. In this session, we'll discuss the basics of account-based marketing (ABM), why you should execute an ABM strategy and how to get started.


    Nick Herbert, Director of Enterprise Business Development, Vuture

    Learn more and register here

  • April 08, 2020 8:58 AM | Kirsten Lovett (Administrator)

    After careful consideration and discussion with our Board of Advisors and RainDance Sponsors, RainDance 2020 will be postponed until June 9-10, 2021. At that time, the RainDance Conference will be held at the Mid America Club, Chicago.

    All registrations will automatically be transferred to the 2021 conference. Please see below for more details.

    You don't have to wait until 2021 to hear from our speakers and collaborate with your peers. We are excited to announce a series of virtual educational programs for our LSSO Members and RainDance registered attendees to be held over the next few months. Please visit the LSSO website at for program dates. We will also send updated information in our newsletter.

    We wish you and your families and firm team members the best of health during this unprecedented time. Please feel free to reach out and let us know how you are doing, what creative ideas you have for managing your team from home offices, or other ideas we may share with our Legal Sales and Service Organization community.

    The LSSO Team


    Option 1: All existing conference registrations will be automatically transferred to the June 9-10, 2021 conference. You will also receive free access to LSSO's 2020 RainDance webinar series. The webinar schedule will be available in the next few weeks. 

    Option 2: You may transfer your RainDance Conference registration to a colleague within your organization.

    Option 3: You may apply your RainDance registration fee to another LSSO event such as a Coaching Certification Program. Contact Eva Booth for more information.

  • March 20, 2020 5:20 PM | Deleted user

    By Helena M. Lawrence, Marketing/Business Development, Orrick

    A pandemic is an uncomfortable time for clients both personally and professionally. This is an opportunity for you and your firm to demonstrate how your client service is a differentiator. Businesses are anxious and want to talk about how to manage during a pandemic outbreak.

    Show your commitment to building a strong relationship with your clients and prospects by demonstrating how you deliver strong client service and value adds.

    •   Communicate
      • Make a list of your clients and prospects, consider their resources, sophistication and vulnerability, and pick up the phone and call them. Do not sell, give them an opportunity to vent and talk. Listen and offer ways to be helpful and generally a resource during uncertain times. These calls should be complementary – true value adds.
      •  Reach out to clients and notify them there will be business continuity via remote working so there will be to disruption in your service and let them know that their legal needs will be meet. Proactively offer them resources that they may find helpful.
      • Check in with your referral network. Emails should be brief and friendly. The point is to make sure they think of you, not to sell to or inform them.
      • Turn scheduled in-person meetings into video meetings to enhance connections. You will stand out compared to your competitors who used the phone.
    • Connect
      • Introduce your contacts to resources and people who can help them with their new and unplanned business needs.
    • Create
      • Aggregate and create resources that help clients navigate through the pandemic such as a mini website. Post the date that the content was last updated so folks visiting know how current the information is in a fluid situation. Give your contacts a reason to bookmark your firm. Smart sales start with useful awareness marketing.
    • Community
      • Create communities for similarly situated companies/geographies/positions to share information and support each other. This can be phone or video calls, or virtual communities such as Facebook or LinkedIn private groups.
      • Buy your future client gifts now by purchasing local business gift certificates and keeping them to give at the holiday season. It communicates you value your clients and care about your community.

    Remember to show sensitivity and compassion and your concern for all your communities – firm, clients and larger society. While we will get through a pandemic, the future looks uncertain and everyone reacts differently. Lead with your heart and good things will follow.

    Take care of you and yours.

    About the Author

    Helena Lawrence took the road less traveled and it led her to a career in marketing and business development in Washington, D.C. She provides strategic guidance, thought leadership, and recommendations for innovation, product development and marketing, client service, business development, and marketing initiatives. Helena is the Strategic Marketing Lead on Orrick's award winning GDPR Readiness Assessment Tool and global marketing campaign. Helena and the team from Orrick received the 2018 LSSO Sales & Service Team Award.

    Contact Helena at or visit

  • March 05, 2020 3:24 PM | Deleted user

    Goodwin Procter LLP has 2 interesting positions available! Sr. Manager, Client Development for either Boston or New York or Business Development Manager - Specialty Litigation for Boston, New York or Washington, DC. Read More:

    Sr. Manager, Client Development  Business Development

  • February 28, 2020 9:10 AM | Kirsten Lovett (Administrator)

    Burns & Levinson LLP, a mid-sized, Boston-based law firm, is seeking a highly motivated individual to join our dynamic and fast-paced Marketing Department.

    The Internal Communications Specialist will be responsible for the delivery of a comprehensive and coordinated internal communication strategy that supports the Firm’s mission and integrates internal and external news. A primary responsibility of the role will be to drive the mid-to-final stages launching the Firm’s new intranet platform. Once live, the intranet will maintain a sound site navigation and a proper balance of content and tools, as facilitated by the Internal Communications Specialist.

    Learn More

  • February 23, 2020 6:52 PM | Deleted user

    By David Whiteside, Director of Client Growth & Success at CLIENTSFirst

    Most legal sales professionals understand the need to match  their firm’s practice and lawyering strengths to the type of legal, compliance and consulting work a client or prospect may need, and know the benefits that come from presenting a good “first glance” fit to your firm. For example, the client likes to acquire specific types of biomedical companies and your firm has the legal talent and connections within the biomedical space, so at first glance there is something there to pursue. 

    But let’s take the matching process to another level. Although the first glance test looks good, does your firm’s internal technology profile match up well to your client’s or target client’s technology profile? 

    Legal departments today consider great legal work as a commodity. Relationships, responsiveness, billing accuracy also all play an important role in selection and especially retention. Companies today now look to a deeper level when evaluating legal providers often referred to as the firm’s “Technology Profile” as they seek to minimize the on-boarding challenges of a new firm. How technologically proficient is a firm and how closely do the tools and processes the firm uses or has skills for match up to the tools and processes the legal department uses to manage files? 

    Common examples are:

    • Invoicing systems – client uses Legal Track, Serengeti or another e-billing system – is your firm skilled in the usage of the system the prospects department uses?

    • Collaboration Platforms – Many legal departments are adopting these platforms – are they on HighQ, Segment, SharePoint or Workstorm? Is your firm adept at using these tools?

    • Westlaw or Lexis? If your firm sends them a document with linked citations can they easily get to them? 

    • E-Discovery – Do they use Relativity, Ringtail or other common systems, and do you have teams already skilled with these options? 

    • Project Management – do your lawyers have LPM skills and if so any proficiency with various software commonly used?  Are they good with Excel which is the number one Project Management tool used?

    • Do they have any unique internal systems you would need to master in order to work with them? Are you prepared to offer a plan to get up-to-speed at no cost to the client? 

    • Does your firm offer any unique or innovative systems that will differentiate your firm and a plan to educate the client? 

    The gauntlet of requirements to win new clients as well as retain existing clients gets more challenging every day. Your ability to profile your firm’s capabilities, and often a competitor’s capabilities, against the systems a prospect currently uses can be a real differentiator in a tight battle, and today they are all tight.  This may not be as high on the clients list if the file is a “bet the company” scenario. But for most work where the prospect has a wide range of hiring options the ability to differentiate your firm beyond checking the skilled lawyering box can make all the difference.   

    About the Author:

    Dave Whiteside is Director of Client Growth & Success at CLIENTSFirst.

    Dave’s focus is helping the company grow and expand its CRM, Data Quality, eMarketing and Client Intelligence service offerings, and building alliances that help deliver additional value to Clients.

  • February 11, 2020 2:47 PM | Deleted user

    We are very excited to announce that John Livesay will be our keynote speaker at the upcoming 2020 RainDance Conference.  John Livesay, aka The Pitch Whisperer, will share the lessons learned from his award-winning sales career at Conde Nast.  Learn how to stand out in a "beauty contest" when you have to present against other law firms to get new clients. No longer will it matter whether you present first or last once you learn how to become a master storyteller.  Whoever tells the best story of origin and brings case studies to life in a story will be the one to win the new client.

    • Put the 4 elements of what makes a story compelling and concise to work for you. 

    • Gain increased confidence in your storytelling skills which will make you magnetic to your ideal clients. 

    • Discover what the best storytelling genre is to use to make your team memorable.

    • Answer the unspoken questions in your stories that everyone has when they hear a presentation.  

    After John's keynote, you will go from Invisible to Irresistible and become a "Revenue Rockstar".

    Attendees will receive a copy of John’s best-selling book, Better Selling Through Storytelling.

    Register for RainDance 2020 now!

  • February 09, 2020 2:29 PM | Deleted user

    Goulston & Storrs is looking for a creative Marketing & Business Development Specialist for their Boston office. They should:

    • Be a high-energy, creative professional with strong communication skills.
    • Act as a key adviser to the Corporate Practice Group Co-Chairs and attorneys, proactively monitoring internal and external issues and trends affecting the practice, and suggesting initiatives and solutions to address them.
    • Provide support to the Senior Manager, Strategic Growth, and the Real Estate Practice Group Co-Chairs and attorneys.
    • Work with Business Development colleagues and individual attorneys to identify, develop and follow through on business development activities.

    Visit the LSSO Job Bank for more details. 


  • February 09, 2020 1:58 PM | Deleted user

    Listen  to Andy Peterson's podcast interview with Adam Stock, Founder, Law Intelligence Group. Adam talks about the role of salespeople inside of law firms, and why you should come to the 2020 conference. 

    "What I love about RainDance are the interactive sessions. You look around the room and it is intentionally a smaller conference.  I would tell you that easily a third of the people in the room could be up there speaking."

    Thank you to Andy Peterson and Design Build Legal  for producing this podcast! Listen to more Legal Ops Rising podcasts.  

  • February 05, 2020 1:35 PM | Kirsten Lovett (Administrator)

    Kirkland & Ellis is seeking a Business Development Specialist in the San Francisco, CA office..  This position supports the Bay Area, and as necessary, the West Coast Business Development Department.  The Business Development Specialist will report directly to the Business Development Manager for the Bay Area and will have a dotted line report to the West Coast Director of Business Development. The Business Development Specialist will be primarily responsible for executing initiatives included in the development plans for Kirkland’s San Francisco and Palo Alto offices.    

    Learn More

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