Coaching Advantage© Certification Program

Next Workshop: March 15 - 16, 2023 | In-Person | Location TBA
Registration will open soon. Email to be notified.

Become a Master Coach

Coaching is emerging as an important discipline within the legal profession. Learning or refining business development coaching skills to help lawyers reach their full business development potential is an excellent career advancement strategy. Through our partnership with LawVision, we at LSSO offer our attendees and members the unparalleled opportunity to advance their careers as business development coaches. Our coaching certification program provides training, tools, and credentials for coaching lawyers at all skill levels. 

Certification Program Overview

The certification training will include classroom instruction from sales and coaching experts; interactive discussions about methods for meeting day-to-day challenges and leveraging opportunities; and live coaching session shadowing, followed by a personal debrief. Upon completion of the program, each attendee will receive a Master Coaching Certificate.


Two-day virtual workshop:

Classroom instruction
    • Overview of the sales process
    • Pre-work with coachee(s)
    • First meeting and setting expectations
    • Using an effective coaching calendar
    • Coaching tools and best practices
    • Dealing with difficult schedules, difficult personalities, and inaction
    • When to walk away from an internal coaching client
    • Graduating your coachee(s)
    • Ongoing follow-up
A live coaching session
    • By phone or in person your assigned instructor will listen in on a coaching session and provide invaluable feedback, suggestions and ideas
Certificate Program Length

Two- to three-months (dependent on attendee coaching schedule)

Certification Program Fees

Open workshop fees:

  • $2,500 per person

  • $2,375 per person LSSO Member Rate
  • $2,000 per person for 3+ individuals from the same company
Upon completion of the program attendees will receive a Master Coaching Certificate

Substitutions and Cancellations: Substitutions may be made at any time. In the event that you can no longer attend The Coaching Advantage Certification Program, please email we will apply the fee toward another training session.

This program can also be delivered on site at your company's office.
Please email for a specific firm quote.


LSSO has a stellar reputation for equipping lawyers and other professionals with the skills they need to excel in finding – and keeping – profitable new business. I highly recommend their Coaching Advantage Certification Program for law firm business developers and those who coach them. The instructors have essential real-world experience, explain the “why” behind the “what and how,” and use effective training tools and techniques that deliver immediate value to attendees. 

Robin Chance, Marketing Director,

Fish & Richardson PC

AmLaw 100 Firm CMO:

“We put our BD team through this certification training and it’s the best thing we’ve done to help sharpen their skills as they coach our partners to compete for new business. The tools, templates, process, and thoughtful approach were all excellent.”

©2019 Legal Sales and Service Organization