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Christie Cáceres, Chief Business Development and Marketing Officer

Sheppard Mullin

Christie Cáceres is the Chief Business Development and Marketing Officer at Sheppard Mullin, an AmLaw 50 firm with over 1,000 lawyers. Christie has over 25 years of experience in legal marketing and oversees the firm’s BD and Marketing team which encompasses business development, marketing communications, sales, marketing technology, budgets, BD training and coaching, graphics, digital marketing, marketing programs, client feedback and client experience. 

Christie is a member of the Board of Advisors of the Legal Sales and Service Organization (LSSO). She is also active in charitable and community organizations. Christie serves on the Board, and is Fundraising Chair, for TotalLink2 Community, an organization which provides innovative programs and services that teach critical life skills to help prepare young adults with developmental and intellectual disabilities for the world of work. She is also active in her local school district’s Parent Teacher Organization.

What is the greatest piece of advice YOU ever received?

    • A friend and mentor shared this with me when I came back from my first maternity leave and it changed my outlook on work/life balance. I try to pay it forward and pass along whenever I can. “You won’t be able to excel at everything every day. Some days you’ll be a great employee and a not-so-great spouse. Some days you’ll be a great mom and a not-so-great friend. Once you come to terms with the fact that you can only do what you can in a day to be your best, you will be more at ease.”
    • Can you share a favorite quote or mantra that guides your leadership philosophy?

    • I have two: “Feedback is a gift.” And “Assume positive intent.” The first is critical for any growth professionally and personally. Sometimes it’s hard to hear but if we don’t ask, we won’t know. And the second is one that I think reminds us that we are all human. Someone giving a trite response to your question may not be something you need to overanalyze. People are innately coming from a good place and they could just be having one of those days.

    • How do you stay updated on industry trends and developments?

    • This industry is small and people are very willing to share what works for them in their firms or with their teams. I am part of a few CMO roundtables and I find the interaction and peer network to be invaluable. Every firm is different so sharing best practices doesn’t mean you are sharing your firm’s strategic plan. You will need to make it your own at your firm but sometimes the inspiration is in the sharing. I also attend a few programs throughout the year that I think are very insightful, including LSSO Raindance.

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