Log in

Visit LSSO Career Center

to see new job postings or post a position

Search Upcoming Events

from LSSO and our partners

  • August 01, 2019 4:36 PM | Deleted user

    Goulston & Storrs has a Marketing & Business Development Specialist opportunity in Boston.  Read more!

  • August 01, 2019 4:31 PM | Deleted user

    Social Media Specialist for Goodwin's New York City office.  Read More! 

  • August 01, 2019 4:26 PM | Deleted user

    Business Development Specialist for Goodwin's San Francisco/Silicon Valley location.  Read More! 

  • July 29, 2019 8:14 PM | Deleted user

    WilmerHale has a great opportunity for a Client Development Specialist for their Palo Alto office.   Read more!

  • July 23, 2019 6:07 PM | Deleted user

    By David WhitesideDirector of Client Growth & Success at CLIENTSFirst. 

    As kids growing up, we all had aspirations and dreams of what we wanted to be when we grew up. Doctors, nurses, policemen, fireman, lawyer, teacher, rock star were pretty common. But, how many of you aspired to be an Orchestra Conductor? Interesting how we end up in the occupations we have today.

    In the world of professional selling, law firm sales is probably one of the most unique in how the sales effort is executed. First it is somewhat uncommon when the “sales person” and the “product” are often one in the same. Add to that lawyer’s dislike of being seen as “selling”. Nor do most seem to fully embrace being called “the product”. 

    Today, the reality of the legal business is selling is required and the lawyer is the product. The customer has become far more business like in how they acquire, measure and work with their outside legal providers. They like nice people and friends, but are quick to commoditize and likely to hire based on a matrix of experience, qualifications and rates versus the severity of the problem. Hiring firms from panels that offer a full bench of practice skill and geographic reach is becoming common. This has created urgency for law firms to improve the sophistication and skill in how they go about the sales process.

    We know change is hard. The term “Relationship Partner” has been around a while and is often substituted for sales and on occasion may even work to that end. But most of the time Relationship Partner is a euphemism for origination credit with perhaps a little stay away from “my client” for good measure. Not always best for the client.

    If we use an orchestra as a metaphor for the law firm. The orchestra is made up of many musicians. Some great musicians and some just good, but specialists who know how to play one, or maybe a number, of instruments. The musicians are typically arranged in what are called “sections” of similar type. The violins are part of the larger Strings section, Woodwinds, Brass and Percussionist are also arranged in sections. Each section has a designated leader. Musicians have often spent their lives perfecting their musical skills on a narrow range of tools.

    Like a music school, law schools teach in a manner that creates soloist. The end result is law firms are made up of specialists, soloists. Makes sense, if you can’t play solo how can you play in the orchestra. Like the strings, brass, woodwinds and percussionist sections, firms have soloists organized by practice groups. Practice groups usually have a leader. Floors and offices arranged by practice and skill. This works well for product delivery. But from a sales perspective, when soloists lawyers are the sales people, if they play the cowbell, they often see the client as needing more cowbell.

    Imagine the sound of 100 soloists without any direction? A troupe of musicians randomly playing scales as a warmup comes to mind. That is what a client hears. What takes the individual musicians’ talents and pulls them together into a harmonious performing orchestra is the Conductor. During the actual performance much of the conductor’s work is unnoticed. They may have a flair for the theatrical side, but in fact the most important work by the conductor was done in the weeks of rehearsals and practice before the actual performance. Bringing the sound into harmony and convincing some of the musicians how the conductors vision of the symphony should sound. 

    The role of the legal sales professional is in many ways the life of the orchestra conductor. Today’s client buying legal services doesn’t want to deal with dozens or hundreds of soloist. Like a symphony audience, they want an orchestra conductor who can harness the resources of the firm for them when and where they are needed to get just the right sound. The right soloist or section at the right time. Internally legal sales professionals face challenges of how to get the sections, and the soloists’ lawyers within the sections, to buy into the grace and harmony of the orchestra. How do you effectively communicate, lead and inspire to get the best sound possible out of the individual musicians? You may not have aspired to be an orchestra conductor, but look where you are today.

    About the Author:

    Dave Whiteside is Director of Client Growth & Success at CLIENTSFirst.

    Dave’s focus is helping the company grow and expand its CRM, Data Quality, eMarketing and Client Intelligence service offerings, and building alliances that help deliver additional value to Clients.

  • June 28, 2019 2:14 PM | Deleted user

     Listen to the podcast.

    Silvia Coulter, co-founder of Law Vision Group and LSSO RainDance has always been ahead of the legal marketing curve.  Silvia joins host Sharon Berman in the podcast "Law Firm Marketing Catalyst" (produced by Berbay Marketing & PR) to share current trends and future developments in the legal industry.  Episode 45

  • June 28, 2019 1:04 PM | Deleted user

    The Temporary Business Development Manager (approximately 6-9 months) can be based in any of their Bay Area (CA) offices or New York (NY) office. Read more.

  • June 12, 2019 3:14 PM | Deleted user

    Jenna Schiappacasse, Director of Client Development at Rosenberg Martin Greenberg LLP, wrote a great recap of the RainDance 2019 Conference for JD Supra

    "It was a combination of being surrounded by fellow client-facing and client service professionals from whom I learned so much, an engaging speaker lineup with new faces and creative formats, and a general buzz around the future of legal sales professionals in our industry."  Read the Full Article

  • June 07, 2019 2:37 PM | Deleted user

    Boston, MA--(BUSINESS WIRE)--The Legal Sales and Service Organization (LSSO) and Hellerman Communications announced the winners of the 2019 Sales & Service Awards, which recognizes sales, business development, and marketing professionals who spearheaded initiatives contributing to law firm revenue growth in 2018.  The winners include: 

    Continue reading here: 

©2024 Legal Sales and Service Organization, PO Box 1572 Manchester, MA 01944