By John Cunningham

Corporate legal clients answered several questions about content marketing by law firms at the annual Legal Sales and Service Organization (“LSSO”) RainDance conference in June. 

Thanks to Louise Henkel, Director of Business Development and Marketing at Hill Ward Henderson, for her notes on the input provided by the following panelists:

• Christine Castellano, former Sr. VP, GC and Chief Compliance Officer for Ingredion, Inc.
• Dennis Garcia, Assistant GC at Microsoft
• Steven Heinrichs, Executive VP, GC and Chief Legal Compliance Officer at Mueller Water Products
• Edward Paulis III, VP and Sr. Assistant GC at Zurich North America

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About the Author:

John Cunningham  is a former Vice President and General Counsel for a publicly traded company who now spends most of his time studying and writing about legal practice and legal services marketing. He can be reached via C3Cunningham@gmail.com.