By Eric Fletcher
Client service can be a differentiator if it involves more than being accessible and delivering what your engagement letter promises. Here are three ideas to help separate you from the pack
1. Deliver Relevant Information.
This isn’t about info related to a matter. And if you’re serious about being a trusted advisor you know your clients warrant more than a bulk email “alert” and a complimentary CLE event. Become a regular conduit of information relevant to the client’s business or market. And don’t settle for an email blast. Superior service is delivered with a personal touch.
2. Be A Connector.
Virtually every business person places high value on the right connections at the right time. Find those places where your network intersects with the interests and concerns of your client(s), and you’ve found an important way to differentiate your brand of client service.
3. Put Skin In The Game.
Extraordinary client service goes beyond counsel in your area of expertise. It includes being plugged in to what is important to your client. This may not have anything to do with a legal issue. It might be charitable or community organizations, social initiative, or even personal hobby. An eloquent way to serve the interests of your client is to Identify an area of interest or concern, and become involved by giving time, resources, and influence.
Apply these 3 ideas in order to move client service from cliche to a tangible asset.
About Eric Fletcher
With more than twenty-five years of experience, spanning broadcasting, advertising, marketing and professional services business development, Eric Fletcher is a seasoned connector — of ideas, people and strategic growth-oriented solutions. For the past twenty-five years he has managed, directed, and consulted teams focused on targeted business development, sales and client service in the professional services sector. Follow Eric's blog: https://www.marketingbrainfodder.com