Boston, MA – The Legal Sales and Service Organization (LSSO) and Berbay Marketing & Public Relations announced the winners of the 2018 Sales & Service Awards which recognize sales, business development and marketing professionals who spearheaded initiatives contributing to law firm revenue growth in 2017
The winners include:
Sales & Service Executive of the Year: Kristen Leis, Chief Marketing and Business Development Officer with Parker Poe, who spearheaded the firm’s TeamUp! Yellow Belt Certification in Legal Lean Sigma® and Project Management two-day course. The firm teamed up with clients to learn process improvement and project management skills geared specifically for the legal profession. Parker Poe was the first law firm to host this kind of course in the Carolinas. Learn more.
"The course was the third installment in Parker Poe's annual initiative called The Path, which I was able to curate and lead based on direct client feedback," said Ms. Leis. "The Path series aims to deepen relationships integral to unparalleled client service. TeamUp! followed Path initiatives using gamification to 'gamify' strategic business development activities, and a mini-MBA program, which I adopted from my own Executive MBA program for all lawyers in the firm."
Sales & Marketing Collaboration of the Year: Orrick executed a global marketing campaign for its General Data Protection Regulation (GDPR) Readiness Assessment Tool involving collaboration between eight departments. The tool, with its engaging and innovative technology, raised the profile of Orrick’s practice and ultimately drove business to the firm. Learn more.
“As an innovator in the delivery of client service, we make the law more accessible,” said Helena Lawrence, Senior Manager: Marketing & Business Development, Orrick. “Orrick’s GDPR Readiness Assessment Tool is an example of when dealing with major legislation, we offer value add solutions, along with our complimentary resources.”
The awards were presented by Berbay Marketing & Public Relations at the 15th Annual RainDance Conference held June 6 – 7, 2018 in Chicago at the Mid-America Club.
The following professionals served on the judge’s panel to select award winners:
- David Burkhardt, Client Service Director with Wyrick, Robbins, Yates & Ponton
- Mari-Anne Kehler, Chief Marketing & Strategy Officer with Green Hasson Janks
- Jon Mattson, Director of Business Development with Baker & Hostetler, LLP
Entries for the 2019 edition of the awards will open in November 2018.
Launched in 2003, LSSO delivers the education and resources that lawyers and those who work with them need to improve their sales and client service skills with exclusive research, and tools and information for members only. LSSO supplies the legal marketplace with innovative, groundbreaking events and resources, including the annual RainDance Conference and LSSO's Process Improvement Certification Programs. Follow LSSO on Twitter and LinkedIn.
About Berbay Marketing & PR
Founded in 1995, Berbay Marketing & PR is a marketing and public relations firm specializing in fueling law firms’ revenue growth. Follow Berbay on Twitter, Facebook, LinkedIn and Instagram.