Legal Sales and Service Organization

LSSO News – February 2005

LSSO REVIEW LAUNCHES FOR MEMBERS

Announcing another new offering from LSSO! Keep an eye out for the inaugural issue of the new printed, quarterly publication, LSSO Review, the Official Journal of the Legal Sales and Service Organization.

The Winter 2005 issue features leading edge articles on sales and service issues from experts like Gabriel Miller, General Counsel, Captivate Networks. He shares his insights and advice about what lawyers should do in the LSSO Situation Analysis: When You’re Selling Against Yourself. Enjoy a good read from world renowned service expert Dennis Snow in his article True Professionalism: The Core of Service Excellence. And, if your firm is like most, you’ll greatly benefit from Beth Cuzzone’s practical pointers on Evolving Your Marketing Department: 20 Ways Marketing Can Impact Sales.

For one time only, the LSSO Review is available to anyone just for the asking. Going forward, LSSO Review is exclusively for LSSO members and those attending LSSO events. To what you might be missing, please contact editor@legalsales.org and we’ll send you a complimentary issue.

LSSO BLOG GOES LIVE

Led by veteran bloggers Larry Bodine of PM Forum and the Law Marketing Portal and Amy Campbell of InfoWorks!, the LSSO blog features news and information about the industry with a specific focus on sales, service and quality issues. Visit the LSSO Blog now!

LSSO WELCOMES VIVECA AGHASSI

Viveca Aghassi joins LSSO’s as Business Development Manager. Viv, a lawyer, is responsible for growing LSSO’s membership and we are excited to welcome her aboard. She can be contacted at viveca@legalsales.org.

BUSINESS DEVELOPMENTS

In this month’s Business Developments column, Steve Nelson and Wendy Duffey of The McCormick group write about a subject of growing interest in: No Easy Blueprint for Finding Competitive Intelligence Specialists. Of course, you’ll also find out who’s made a move recently.

Have you made a move? Let us know so we can include your professional announcement in next month’s issue.

LSSO’S RAINDANCE 2005: June13-15 in Boston

Mark your calendars! Registrations begin March 1 and you’ll want to take advantage of early registration rates!

Interested in sponsoring? Information is now available online: RainDance 2005 Sponsorship Opportunities.

As always, we welcome your comments, suggestions and ideas. Contact editor@legalsales.org or call 617.726.1500 anytime.

February 2005

Catherine Alman MacDonagh, LSSO Director