Aligning Legal Marketing and Business Development Resources for Law Firm Growth

May 02, 2017 8:10 PM | Kirsten Lovett (Administrator)
Understand how firms are allocating their marketing and business development budgets to support growth.

As a legal marketing professional, you understand the increased pressure to initiate, cultivate and secure relationships that make an impact on your firm's bottom line. That's why Bloomberg Law and the Legal Marketing Association have partnered to bring you research to provide critical benchmarking on priorities, staffing and objectives.

Download the newly-released 2017 report, “Aligning Legal Marketing and Business Development Resources for Law Firm Growth,” now to discover how and where law firms are investing in order to retain clients and find new business.

Key findings of the survey report include:

  • More respondents (66 percent) predicted that firms would increase spending on marketing technology over the next two years than any other area, including content marketing (54 percent) and paid advertising (50 percent).
  • Firms of all sizes employ on average one marketing or business development professional for every 25 attorneys.
  • Respondents at mid-sized firms of 100-299 lawyers were the least confident that their firm’s marketing budget would increase over the next 12 months (23 percent thought it would), while respondents at small firms were most confident (44 percent).
  • Action vs. Beliefs – Marketing & BD professionals report that developing greater knowledge & expertise in the client’s business and investing in client experience are the two greatest areas of perceived differentiation yet, investing in these areas does not receive the same budgetary focus.
  • 28% of respondents indicated a desire for greater involvement in strategic planning.

Download the complete survey findings now.

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